Larisa Lavinia

Larisa Lavinia is a seasoned marketing professional with extensive experience in strategic partnerships and marketing leadership. Currently serving as the UK&I Strategic Partnerships Leader at Lenovo since April 2019, Larisa has successfully collaborated with major industry players such as Intel and Microsoft to enhance market share and revenue growth. Previously, Larisa held the role of UKI Territory Marketing Lead for Lenovo's Infrastructure Solutions Group and served as Head of Marketing and CRM at BNP Paribas Cardif, where responsibilities included CRM optimization and marketing strategy implementation. Additionally, Larisa founded LLL Marketing Services and has held significant marketing roles at Original Software and Tech Data UK, demonstrating a strong track record in product marketing and strategic development. Larisa holds an MBA in Marketing from the University of Portsmouth and a BA Hons. in Marketing from West University of Timisoara.