Aditya Vikram Bohra

Aditya Vikram Bohra is a seasoned professional with extensive experience in category management, buying, merchandising, and strategic planning within the retail and fashion sectors. Currently serving as General Manager for John Jacobs and Owndays at Lenskart.com, Aditya leads projected net sales exceeding Rs1300Cr, overseeing significant eyewear brand operations. Previous roles include Senior Category Manager for international brands at Myntra and Reliance Retail, where Aditya managed P&L and business development for renowned brands like New Balance and Under Armour. Aditya's career began at Bata India Limited as a Merchandising Manager and Strategy Consultant, contributing to global merchandising best practices. Aditya holds a Master's degree in Leather Goods and Accessories Design and a Bachelor's degree in Business Administration.