Anna Laura McGranahan

Anna Laura McGranahan has a diverse work experience in marketing and social media management. Anna Laura started their career at Big Lots Stores as a Cashier in 2011 and later worked as a Cashier at BurgerFi in 2013. From 2012 to 2013, they served as the Promotions Lead at Kennesaw State Owl Radio. In 2013, they worked as an Agency Contact Representative at Ronnie Williams Insurance Agency.

In 2014, they had various roles at Huey Luey's, including a Hostess, Server, and Social Media Consultant. Anna Laura then joined Peace, Love & Decorating in 2016 as a Marketing/Social Media Intern and later became the Marketing Coordinator, where they handled social media management and content creation across multiple platforms. Anna Laura achieved significant growth rates on Instagram and Pinterest through both paid ads and organic strategies. Anna Laura also collaborated with the creative team, managed customer relationships, and maintained the company's e-commerce website.

From 2018 until now, Anna Laura has been working at Lenz Marketing, initially as a Media Coordinator and later as a Social Media Strategist. Their responsibilities include strategic social media management, content creation, and execution of paid social media campaigns for various clients across different industries. Anna Laura aligns social media and digital content goals with overall brand strategies and objectives. Anna Laura is proficient in various social media management tools and platforms, such as Later, Bit.ly, Facebook Business Manager, Instagram, Pinterest, Canva, Tailwind, and Hootsuite.

Anna Laura McGranahan attended Kennesaw State University from 2012 to 2016, where they obtained a Bachelor of Science degree in Communication with a concentration in Media Studies and a minor in Marketing.

In addition to their formal education, Anna has pursued several certifications to enhance their skills. In 2016, they became a Hootsuite Certified Professional. In 2017, they obtained the AdWords Search Certification from Google. In 2018, they completed the HIPAA Awareness for Business Associates training from HIPAA Training.

In 2019, Anna acquired the Social Media Certified qualification from HubSpot Academy. The following year, in 2020, they obtained the Inbound Marketing Certification from the same institution. Furthermore, they completed the Social Media Marketing: Strategy and Optimization course through LinkedIn and became a Social Media Insight Specialist through Advertising Week, both in 2020.

Looking ahead, Anna plans to further their knowledge by completing the HIPAA Awareness for Business Associates training from HIPAA Training once again in February 2023.