Harold Weghorst

Harold Weghorst has a strong background in marketing and branding with extensive experience in various leadership roles. Harold started their career at Georgia-Pacific LLC as a Marketing Manager and played a key role in launching the brand Lotus in the Netherlands. Harold then joined FrieslandCampina where they held marketing positions for brands such as Friesche Vlag and Frico. At Arc International, they served as the Vice President of Marketing and Business Development, Chairman of the Global Brand Platform, and Vice President of Marketing. Currently, they are the Global Vice President of Marketing & Branding at Lenzing Group. Overall, Weghorst has demonstrated expertise in strategic marketing, brand development, and business expansion.

Harold Weghorst completed their Bachelor's Degree in International Business/Trade/Commerce at the University of Applied Sciences Enschede from 1981 to 1984. Harold then pursued a BA Sc degree in Marketing/Marketing Management, General at the European Marketing Conferation from 1997 to 1998. Lastly, they studied International Marketing at IMD until 2013.