Fernando Cruz

Fernando Cruz has over 24 years of experience in sales and management within the pharmaceutical and reprographics sectors. Since September 1999, Fernando has served as a Senior Pharmaceutical Sales Representative at LEO Pharma ES, focusing on the promotion and sale of strategic products in dermatology-related fields such as psoriasis and skin infections, specifically in the provinces of Alicante and Murcia. Prior to this role, Fernando held the position of Delegado at Océ España SA from 1997 to 1999, where responsibilities included the establishment and management of a commercial delegation for high-volume reprographic machinery. Earlier experience includes serving as Director of office for EULEN Flexiplán and EULEN Formación, where oversight included human resources, financial billing, and the implementation of commercial guidelines. Fernando holds a Master of Business Administration from Universidad Miguel Hernández de Elche and a degree in labor relations from Universitat d'Alacant.