Gabriela Bourdette is a Business Intelligence Manager at Publicis Groupe, currently working with Santander. They have a Bachelor's Degree in Social Communication - Advertising from UFRJ and a specialization in Consumer Culture from PUC-Rio. Gabriela's previous experience includes roles as a Social Intelligence Coordinator at WMcCann, where they analyzed consumer behavior for brands like Coca-Cola, and as a Marketing Assistant at HUB Records/Sony Music Brasil. With a strong analytical profile and creativity skills, Gabriela is passionate about understanding behavioral trends and their impact on consumption and technology.
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