Iva Bokšić is currently the Global Strategy Director at LePub in Milan, utilizing extensive expertise in branding, communication planning, and market research. With a Master's degree in Marketing Management from Bocconi University, Iva has developed a rich portfolio through various roles, including Head of Strategy at I&F McCann Grupa and Strategic Planner at Imago, working with notable clients such as Coca-Cola and Heineken. They began their career with internships and tutoring at the University of Zagreb, laying a solid foundation in marketing and strategic planning. Iva's education includes international experiences, having completed programs at Tsinghua University and participated in the Erasmus exchange program.
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