Caitlin Mitchell

Caitlin Mitchell has a strong background in social and digital strategy. Caitlin currently holds the position of Principal Social & Digital Strategy at LERMA/, starting in May 2022. Prior to this, Caitlin worked as the Head of Social Strategy at Liquid Sunshine, a division of Keurig Dr Pepper Inc., from December 2020 to April 2022.

From March 2015 to December 2020, Caitlin was the Director of Digital/Social Strategy at The Richards Group. In this role, they led and mentored a team of strategists in planning and executing digital campaigns for Fortune 500 clients. Caitlin also played a pivotal role in establishing The Richards Group's social media discipline.

Before that, Caitlin worked as a Social Strategy Boot Camp Instructor at Miami Ad School from May 2017 to May 2019. In this role, they taught best practices for social publishing and content curation to help define a brand's social media DNA.

Caitlin gained further experience as a Social and Digital Content Manager at The Coca-Cola Company from November 2014 to March 2015. Prior to this, they worked as a Digital/Social Strategist at The Richards Group from June 2012 to November 2014, where they managed a team responsible for day-to-day social media activities and contributed to shaping the agency's social media discipline.

Caitlin's career in social media began at SparkFarm, where they served as a Social Media Manager from October 2010 to June 2012. In this role, they developed and implemented social media strategies and campaigns and played a crucial role in the success of North Texas Giving Day, generating over $10 million in donations.

Throughout their diverse work experience, Caitlin has demonstrated expertise in social and digital strategy, leading teams, and driving successful campaigns for notable clients.

Caitlin Mitchell attended Southern Methodist University from 2006 to 2010, where they obtained a Bachelor of Arts (BA) degree in Corporate Communications and Public Affairs. There is no information available about their specific field of study at SMU. Additionally, Caitlin also completed a program called "SMU in London," but there are no details provided regarding the duration or the degree obtained from this program.

In terms of additional certifications, Caitlin obtained the Google Analytics Individual Qualification (IQ) from Google in March 2013. Caitlin also completed the 4A's Dallas Institute of Advanced Advertising Studies, although there is no information about the institution where they obtained this certification.