Cristina de la Cruz Sánchez Zapata

Cristina de la Cruz Sánchez Zapata is an accomplished professional in digital data analytics and marketing, currently serving as the Head of Digital Data Analytics & CRO at Leroy Merlin - España since April 2021. Additionally, Cristina has been a professor at Spain Business School for the Master's program in Web Analytics and Big Data since January 2020. Previously, Cristina held key positions at BMIND as Data & Analytics Consultant Manager and Data & Analytics Consultant from May 2019 to April 2021, and at Destinia as Data, Web Analyst & CRO Manager from January 2017 to May 2019, where responsibilities included designing dashboards, A/B testing, and business intelligence analysis. Earlier roles include Online Marketing Technician at Muchoviaje. Cristina's educational background includes degrees in Digital Marketing and Commerce from EAE Business School, as well as various specializations and a degree in Public Relations and Advertising from UCAM Universidad Católica San Antonio de Murcia.