Joana Bernardo Pereira

Joana Bernardo Pereira is a marketing professional specializing in media strategies with a strong background in both digital and offline marketing. Currently serving as Marketing Specialist at Leroy Merlin since September 2023, Joana manages media strategy and local marketing initiatives while analyzing media influence on online and physical store performance. Previously, Joana held the position of Media Expert at Havas Media Portugal from May 2019 to August 2023, where responsibilities included online and offline strategy implementation, client service across local and international markets, and collaboration on new business projects. Joana has cultivated experience with various digital platforms and has actively contributed to client projects such as those for El Corte Inglés and Lidl. Joana's earlier roles include Digital Media Planner at Carat and Digital Specialist at Wavemaker Portugal, where Joana focused on digital strategy, social media management, and influencer marketing. Joana holds a degree in Marketing and Advertising from Escola Superior de Comunicação Social and a professional management course from Escola Secundária Fernando Namora.