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Dana Yap

Director Of Strategic Marketing, North America at Les Domaines Barons de Rothschild Lafite

Dana Yap has a strong background in the wine industry. Dana started as the Director of Strategic Marketing at Jarvis Estate Winery in August 2017, where they focused on developing marketing strategies. After that, they joined Wine Industry Network as the Director of Business Development in November 2018. In this role, they managed client and winery relations at various industry events. Currently, Dana is working as the Director of Strategic Marketing, North America at Les Domaines Barons de Rothschild Lafite, starting in March 2020. In this position, they analyze the wine and spirits industry, assessing financial, economic, marketing, and environmental aspects to identify trends and opportunities.

Dana Yap holds a degree in Wine and Spirits Management from KEDGE Business School.

Location

Atherton, United States

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Les Domaines Barons de Rothschild Lafite

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Domaines Barons de Rothschild Lafite is a close family of wine estates, each diverse in terroir and distinct in character, but all sharing in the same spirit. Firmly rooted in the very soil it cultivates, and dedicated to the art of exemplary wine-making since their first day at Château Lafite Rothschild in 1868, the DBR Lafite family has grown to include Château Duhart-Milon (Grand Cru Classé in Pauillac), Château Rieussec (Premier Grand Cru Classé in Sauternes), Château L’Evangile (Pomerol), Château Paradis Casseuil, as well a range of Bordeaux wines – Les Légendes R. Beyond the Bordeaux region, the family extends to Viña Los Vascos (Chile, 1988), Domaine d’Aussières (Languedoc, 1999), Bodegas CARO (Argentina, 1999), Domaine de Long Dai, in the Shandong region of China (2008) and Domaine William Fèvre (2024). With a sensitivity to each terroir’s unique demands, DBR Lafite champions a shared commitment to working hand in hand with the land that gives rise to each of its wines.