Daniel Gonçalves

Daniel Gonçalves is a seasoned digital analytics professional with extensive experience in optimizing data-driven strategies. Currently serving as a Senior Digital Analyst at Groupe Les Echos-Le Parisien since June 2016, Daniel is responsible for advancing analytics culture, A/B testing, and leading major projects that include tool migrations and digital transformations. Prior to this role, Daniel worked at Lagardere Active as a Digital Data Analyst and Project Manager, focusing on client knowledge optimization and CRM strategies, as well as data analysis and reporting. Daniel's educational background includes a Master’s in Marketing from NEOMA Business School and the University of Deusto, alongside a Master 1 in Communication and Media Studies from Université Paris 8.