Lesaffre North America
Mehdi B. serves as the IT Director for Digital and Data at Lesaffre North America, having transitioned to this role in December 2023 after previously holding the position of Chief Information Officer for Greater China at Lesaffre until December 2023. Concurrently, Mehdi B. is actively involved as an angel investor in multiple companies, including Cuure, Beeye, Ubees, EGI Group, and Hyphen. Additionally, Mehdi B. leads SeedSmart, a business angel syndicate that supports innovative entrepreneurs. Educational credentials include a Master in Information Systems from SUPINFO, a Diploma Technician Superior from ECE, an Executive Education Program from HEC Paris, and a Lean Six Sigma Green Belt certification from CentraleSupélec.
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Lesaffre North America
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Since 1853, Lesaffre and Red Star have used their passion and expertise to bring superior yeast & ingredients to the commercial baking industry. We proudly lead the industry with our Saf-Instant®, Red Star® and Saf-Pro® Ingredients brand products that have set the standard of quality and innovation for generations. At Lesaffre Yeast Corporation and Red Star Yeast Company, we’re continually growing our lines of superior yeast & ingredients to solve the industry’s most pressing baking challenges and demands. Offering conventional, certified organic and non-GMO baking solutions, we’re a partner to commercial bakers in the artisan, wholesale, retail and foodservice markets throughout North America.