Lynda Cooper Cm (SA)

Lynda Cooper CM(SA) has a diverse work experience in the marketing field. Lynda is currently working as the Executive Head of Marketing at Lesaka Technologies Inc. since March 2022. Prior to this, they served as a Marketing Executive at Old Mutual South Africa from January 2019 to March 2022, with a focus on Mass & Foundation.

Before joining Old Mutual, Lynda worked at Sanlam Investments as the Head of Brand & Client Engagement from July 2018 to January 2019. Lynda also held the position of Marketing Manager at Sanlam Investments from June 2016 to February 2018.

Lynda has extensive experience at Old Mutual, where they served as the Market Development Manager for OM Loyalty Solutions from September 2014 to May 2016. Lynda was responsible for marketing and customer proposition design, with a strong emphasis on loyalty and rewards. Lynda also held the position of Market Development Manager for Product Development at Old Mutual from December 2011 to May 2016, focusing on customer value proposition design and delivery.

Prior to that, Lynda worked as the Customer Engagement Manager at Old Mutual South Africa from February 2010 to November 2011. Their role involved developing and implementing Old Mutual's Customer Engagement Program for the Retail Affluent segment.

Lynda started their career at Old Mutual as the Retention Manager from October 2008 to December 2009. In this role, they implemented strategic retention projects to improve Net Client Cash flow and worked closely with various teams across the organization.

Lynda also held positions at Old Mutual South Africa as the Strategy Support Manager for Group Direct Sales from May 2006 to September 2008, and as the Intermediary Campaigns Unit Marketing Lead for Old Mutual Bank from February 2006 to July 2006.

Overall, Lynda Cooper CM(SA) has a solid background in marketing, with experience in various roles and responsibilities across different organizations.

Lynda Cooper CM(SA) obtained a Master of Business Administration (MBA) degree in Business Administration and Management, General from the University of Cape Town in 2010. Prior to that, they completed a Bachelor of Business Science degree with a focus on Marketing Honours at the same university from 2002 to 2005. In 2015, they pursued a Customer Experience Management Short Course in Marketing at the University of Pretoria/Universiteit van Pretoria. Additionally, in 2013, they obtained a Certificate in Digital Marketing from the University of Cape Town (Getsmarter). Lynda also holds the Chartered Marketer (SA) Designation, which they obtained from the Marketing Association SA in December 2021.