Gary Raucher

Gary Raucher is an experienced marketing executive with a robust career spanning over 17 years. Raucher has held key leadership roles at ASICS as Global Head of Marketing and Executive Board Member, as well as EVP, Head of Product, Marketing, and Merchandising from March 2019 to January 2025. Prior to ASICS, Raucher co-founded Big M Marketing, focusing on unlocking marketing potential to drive business growth from June 2016 to April 2019. Significant prior roles include SVP, Global Head of Marketing at Tom from September 2012 to May 2016 and VP, Head of Brand & Communications at Philips Consumer Lifestyle from January 2008 to September 2012. Raucher holds an MBA in Marketing, Organizational Behavior, and Business Strategy from Northwestern University - Kellogg School of Management and a Bachelor of Science in Consumer Economics from Cornell University.