Rachitta K Juneja is an accomplished entrepreneur and corporate leader with extensive experience in marketing, brand communication, and technology. Currently serving as the CEO and Founder of WHIDE, a innovative Ride & Delivery App, since March 2020, Rachitta is also the Chief Digital Officer at Letstrack Limited, a prominent company in Telematics and IoT Solutions, since May 2023. Previous roles include CEO of Mirari, a brand communication agency, and Managing Director at Santamental Communications Pvt Ltd, where strategic communication initiatives were developed across various media. Rachitta's background also features a position as Head of Events at Square Communications Pvt. Ltd. and a stint as Brand Consultant at Letstrack Limited. Rachitta's educational qualifications include a Bachelor of Business Administration with a focus on Marketing and training from the National School of Drama.