Alana Hawthorne

Trade Marketing Executive at Levi Strauss & Co

Alana Hawthorne is an accomplished marketing professional with extensive experience in trade marketing and campaign management. Currently serving as a Trade Marketing Executive at Levi Strauss & Co. since October 2021, Alana has previously held key marketing roles at Exhibitions & Events Australia as a Campaign Marketing Manager, focusing on The Home Show portfolios, and at BOUNCEinc in a similar capacity. Alana's career also includes positions as a Trade Marketing Coordinator at New Balance and Oakley, a Marketing Specialist at MYER, and a Product Manager at Hallmark Cards, among others. Alana began the professional journey with a Bachelor of Business in Marketing from RMIT University, supplemented by earlier experience as a Marketing Intern at Jones Lang LaSalle.

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Levi Strauss & Co

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Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® from Levi’s® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops.


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