Masahiro Uchida

Masahiro Uchida has over three decades of experience in the apparel and merchandising industry, currently serving as the GM of Signature Athletes Apparel & Accessories at New Balance since August 2024. Prior to this, Masahiro held various roles at Levi Strauss & Co. starting in August 2016, including Director of Global Collaborations & Customization, Design & Product Innovation, and Global Merchandising Head of Collaboration. Masahiro's extensive career at Nike from April 1993 to June 2016 included positions such as Product Creation Director and Divisional Merchandising Manager. Masahiro Uchida is a graduate of Wako University.