Michele Burns

Responsibilities:

Develop and maintain comprehensive social media strategies that define how social media marketing techniques will be applied to increase visibility and traffic across all clients brands and products.

Direct the implementation activities of diverse team with varied skill sets and experience levels.

Develop and manage program budgets.

Provide insights into new, innovative ways to achieve client objectives.

Serve as key point of contact on designated client engagements.

Participate in agency growth and body of thought leadership.

Lead the development of organization-wide social media management standards, policies and rules of engagement for social media.

Define key performance indicators and implement enterprise level measurement, analytics and reporting methods to gauge success.

Mentor and provide training to stakeholders throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.

Effectively communicate complex and technical theory and information in an understandable manner.

Explore and identify ways to integrate social media into business strategies and marketing campaigns for clients.

Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.