Samin Macdonald is a Global Sports & Entertainment Strategist with over 20 years of experience in venue commercialization, hospitality innovation, and live event experience. They served as Associate Project Director, Project Director, and Vice President of Global Planning at Legends from 2016 to 2021. Currently, Samin is a Professor of Stadium Business Operations at The Football Business Academy and the Director of Strategy & Development for Europe at Levy, alongside having served as Project Director at International Stadia Group from 2021 to 2023. Samin began their career as a Senior Account Executive at Wembley National Stadium Ltd and later managed client relations for UEFA Euro 2008™ at IMG. They hold a MA (Hons) in Modern European Languages from The University of Edinburgh.
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