Luiz Lara

Luiz Lara is a seasoned professional in the marketing and advertising industry, serving as Chairman of TBWA Brasil and Founder and CEO of Lew'Lara\TBWA since July 1992. Prior to this, Luiz Lara founded and led Lara/Stalimir from August 1988 to May 1992 and was a founder and partner at Almap Promoções from April 1987 to August 1988. Luiz Lara's early career includes roles as Marketing Director at Embratur and Paulistur, as well as Marketing Manager at Ginastic Center. Educational qualifications include a Bachelor of Law degree from USP - Universidade de São Paulo, obtained between 1980 and 1984, and earlier studies at Colégio Rio Branco and Colégio Ofélia Fonseca.