Lexia Learning
Christine Michel Carter is a seasoned marketing professional with extensive experience in campaign strategy and management. Currently serving as the Campaign Strategy & Management Director at Lexia Learning since October 2022, Carter has successfully driven $20 million in annual marketing-sourced revenue while managing a $500K budget and leading a team of 15. Prior to this, in the role of Senior Product Marketing Manager at McCormick & Company from April 2015 to November 2021, Carter enhanced global market share and sales revenue to $83 million through strategic consumer engagement. Additionally, as the Marketing Communications Manager at Zipcar from August 2010 to April 2015, significant market revenue growth was achieved, generating $9 million and exceeding financial goals through performance marketing strategies. Academic credentials include a Bachelor of Science in Business Administration and Art History from Stevenson University and a Master of Arts in Publications Design from the University of Baltimore.
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Lexia Learning
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Lexia is a Cambium brand, one of the best-known and most highly respected reading technology companies in the world. Founded more than 35 years ago with private funding and grants obtained from the National Institute of Child Health and Human Development, Lexia products are now used by millions of students across the world. Lexia® Core5® Reading, the company’s award-winning, flagship product, has set the standard for technology-based reading instruction by providing explicit, systematic, personalized learning on fundamental literacy skills for elementary students of all abilities. With the addition of Lexia® PowerUp Literacy® for non-proficient readers in grades six and above, Lexia continues its promise to improve student literacy by leveraging technology to personalize learning and simplifying the use of data to drive instruction.