Christine Michel Carter

Christine Michel Carter is a seasoned marketing professional with extensive experience in campaign strategy and management. Currently serving as the Campaign Strategy & Management Director at Lexia Learning since October 2022, Carter has successfully driven $20 million in annual marketing-sourced revenue while managing a $500K budget and leading a team of 15. Prior to this, in the role of Senior Product Marketing Manager at McCormick & Company from April 2015 to November 2021, Carter enhanced global market share and sales revenue to $83 million through strategic consumer engagement. Additionally, as the Marketing Communications Manager at Zipcar from August 2010 to April 2015, significant market revenue growth was achieved, generating $9 million and exceeding financial goals through performance marketing strategies. Academic credentials include a Bachelor of Science in Business Administration and Art History from Stevenson University and a Master of Arts in Publications Design from the University of Baltimore.