Bill Li

Bill Li is a seasoned digital marketing and content strategy professional with over 15 years of experience across various industries. Currently serving as the Digital Marketing/Content Strategy Director at The LEGO Group since December 2018, Bill Li leads the development of digital ecosystems and optimizes brand experiences. Prior to this role, Bill Li held significant positions at The North Face as APAC Digital Marketing Head, where expertise focused on digital marketing strategies and e-commerce innovations, and at Yum! Brands as Head of Digital for Pizza Hut, successfully expanding digital channels and enhancing consumer engagement. Earlier experiences include roles at Kimberly-Clark, Blizzard Entertainment, Nike, and Nurun/China Interactive, contributing to a robust background in digital marketing and strategic development supported by a degree in Management of Economy from Shanghai University.