Anita Western

Anita Western is an accomplished professional with extensive experience in legal markets and marketing strategy. Currently serving as the Director of Go-to-Market Strategy for US Legal Markets at LexisNexis since August 2018, Anita oversees the execution of comprehensive go-to-market plans targeting large law firms and law schools. Previous roles at LexisNexis include Go-to-Market & Strategy Manager and Senior Consultant for Key Accounts, where Anita excelled in driving growth and enhancing market share. Additionally, a background at BARBRI Global as Director of Student Experience and various marketing roles demonstrates expertise in social media strategy, market research, and community engagement. Anita holds a Juris Doctor and a Master of Jurisprudence from Michigan State University College of Law, complemented by a Bachelor’s Degree in Political Science, Criminal Justice, and Spanish. Recognition includes being awarded Practice Area Consultant of the Year in 2019 for exceptional user growth metrics.