LFM Group
Luca Barbero is a seasoned Field Product Specialist currently employed at CPM Italy since July 2024, specializing in TCL products. Prior experience includes a significant role at LFM SPA from March 2016 to December 2023, where responsibilities encompassed sales merchandising for PlayStation and acting as an ambassador for LG and Xiaomi. Previously, Luca held positions at INVENTA CPM S.R.L. from February 2012 to December 2015 as a Field Specialist for HTC and at Bose Corporation from January 2011 to January 2012 as a Senior Merchandiser, focusing on staff training and the maintenance of display spaces. Earlier in the career, from January 2000 to January 2011, Luca worked at CPM UK as a Merchandiser for SONY and THOMSON, enhancing product visibility and training sales personnel. The professional journey commenced as a Sales Promoter at Sky from January 1999 to December 2001. Luca holds a degree in Geology from the University of Turin and completed secondary education at Liceo Scientifico.
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LFM Group
LFM Group is a truly global Field Marketing, Field Sales & Outsourcing company specialising in Sales, Training, Merchandising, Data Collection, Roadshows & Events, Mystery Shopping and Consultancy LFM Group provides clients with teams of highly skilled sales and merchandising personnel to support key areas of marketing activity. Our close working relationship with clients, coupled with unparalleled experience in field marketing enables us to consistently exceed client expectations, delivering outstanding brand-building strategic and tactical campaigns. Our key principles underpin all that we do - and set a benchmark for best practice within the industry. This, more than anything, sets us apart from our competitors. •Employing the right personnel •Using appropriate technology •Effective management •Open and communicative management style •Innovative and flexible