Bianca Freedman

Bianca Freedman currently serves as Partner and President at LG2, a position held since October 2025. Prior to this role, Bianca held various leadership positions at Edelman from August 2014 to October 2025, including Chief Executive Officer and Chief Operating Officer for Canada, where responsibilities included driving strategy and fostering an inclusive culture. Additional roles at Edelman included General Manager for Calgary (interim) and Vice President of the Reputation Practice, focusing on communication strategies for major Canadian companies. Earlier experience includes marketing and communications roles at Walmart, Credit Valley Hospital, and Bianca Freedman Communications. Bianca holds advanced leadership qualifications from Harvard Business School and INSEAD, as well as a graduate certificate in Public Relations from Humber College and a BA from McMaster University.