Marie-Christine Ferron

Marie-Christine Ferron, M.Adm, serves as Directrice Stratégie at LG2 since August 2017, where responsibilities include strategic planning and advising clients such as New Look Vision Group, Champion Iron, and Loto-Quebec. Previous roles at LG2 include Lead Stratégique and Brand Strategist, focusing on brand diagnostics, strategic marketing, and integrated communications. Prior to LG2, Marie-Christine worked as a Brand Planner at Cohésion Stratégies, managing brand audits and strategic marketing plans, and held positions at lululemon athletica, BRP, and the Université de Sherbrooke. Education includes a Master's degree in Communication and Marketing and a Bachelor's degree in Communication Marketing, both from the Université de Sherbrooke.