Smridhi Seth

Co-founder And COO at LiaPlus AI

Smridhi Seth is a co-founder and Chief Operating Officer at LiaPlus AI, contributing significantly to the establishment and strategic development of the company since January 2022. Additionally, Smridhi co-founded Sirway Me®, an online research service startup, focused on academic and market research. Previously, Smridhi was an Entrepreneurship Trainee at India SME Forum, selected from a competitive pool for a program aimed at empowering women in entrepreneurship, and gained valuable insights into market research and business strategy. Smridhi also completed entrepreneurship training at IIM Bangalore, enhancing skills in business setup and customer feedback integration. Academic qualifications include a Master of Arts in Industrial and Organizational Psychology and a Bachelor of Arts in Applied Psychology from Delhi University, along with a high school diploma with high academic achievement.

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LiaPlus AI

We are the leading Voice AI company purpose-built for Banks and Insurance enterprises. Our AI voice agents automate customer conversations across inbound support, collections, renewals, KYC, and more—with enterprise-grade precision in 18+ languages (English, Hindi, Arabic, Spanish, Afrikaans, and many more) Unlike generic tools, we specialize in high-stakes financial workflows where accuracy, speed, and compliance matter most. Our platform deeply integrates with core banking systems and CRMs to deliver real-time outcomes at scale. Trusted by large enterprises in the Middle East, Africa, and India, our clients see: • 60–70% reduction in call center costs • 90% first-call resolution rates • 50% faster go-live vs traditional IVR or AI providers • CSAT uplift within 3 months Why us? Our voice AI is built to handle real-world noise, regional dialects, and complex intents with unmatched clarity. No code. No latency. No hallucinations. We are backed by marquee investors and trusted by 100+ clients such as FirstRand Bank, Infogain, Metalbook.


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