Letícia Iauch

Letícia Iauch is an experienced Product Manager currently working at Libbs Farmacêutica, focusing on the strategic planning and tactical implementation of the hypertension line within the cardiovascular portfolio since February 2023. Prior to this role, Letícia spent over seven years at Abbott, where responsibilities included strategic planning and tactical execution for musculoskeletal products, managing international partner relationships, and conducting market audits. Letícia progressed through various marketing roles at Abbott, including Marketing Coordinator and Analyst, overseeing product strategies, campaign developments, and sales force support across multiple therapeutic areas. Academic credentials include a Bachelor's degree in Social Communication with a specialization in Advertising and Propaganda from Universidade Anhembi Morumbi.