Heather Botham

Heather Botham has a diverse work experience that spans various roles and industries. Heather started their career in 2014 as a Summer Student at Dafco Filtration Group. Heather then worked as a Student Caller and Campus Card/Info Carleton Representative at Carleton University from 2015 to 2017. In 2017, they joined the Liberal Party of Canada as an Email Engagement Coordinator, where they focused on developing email team strategies. Heather quickly progressed within the organization, serving as the Manager of Email Engagement from 2018 to early 2020. In this role, they oversaw the production and content strategy of the email team, ensuring financial targets were met. Since early 2020, they have held the position of Director of Email Engagement, where they continue to develop digital engagement and fundraising campaigns strategies while supervising a small team.

Heather Botham has a diverse education history. From 2021 to 2024, they attended the DeGroote School of Business at McMaster University, where they pursued a Master of Business Administration (MBA) degree. Heather'sfield of study during this period is not specified.

Prior to that, Heather attended Carleton University from 2013 to 2017 and obtained a Bachelor of Journalism degree. Heather pursued a Combined Honours program in Journalism and Law during their time at Carleton.

In 2016, Heather participated in a Summer Multimedia Program in Nice, France, offered by ieiMedia. This program focused on Digital Communication and Media/Multimedia.

In addition to their formal education, Heather has obtained several certifications related to Google Analytics and Tag Manager. In June 2020, they completed the Advanced Google Analytics certification. In June 2019, they obtained certifications for both Google Analytics for Beginners and Google Tag Manager Fundamentals. The institutions responsible for these certifications are Google.