Owen Baker

Analytics & Decision Support Manager – Marketing & Communications at Beatty Lumber

Owen Baker has a diverse work experience that spans over a decade. Owen started their career in 2004 as a Theater Associate and Projectionist at Astoria Gateway Cinemas. In 2008, they transitioned to become an Event Production & Media Systems Technician at Liberty University, where they directed video production for large campus events and maintained audio/video systems. In 2012, Owen became a Marketing Graphic Designer at Liberty University, creating various print and digital content for NCAA Division I teams. Owen then moved on to become a Business Data Analyst at Liberty University in 2014 and was later promoted to the role of Business Data Analyst and Communications Team Lead in 2016. In this role, Owen deployed email campaigns, produced tracking reports, and optimized digital marketing strategies using tools like Google Analytics and AdWords. In 2017, they took on the position of Business Data Analyst and Marketing & Communications Team Lead, where they established quality control processes and tools for marketing campaign deployments. Alongside their roles at Liberty University, Owen also worked as a Design & Branding Consultant at Quickhatch Creative in 2013.

Owen Baker completed a Long-Term Study Abroad program in German Studies at Kopernikusschule Freigericht in 2006-2007. Owen then pursued a Bachelor of Science degree in Communication Studies, with a focus on Advertising & Public Relations, at Liberty University from 2007 to 2012. Recently, from 2017 to 2019, they obtained a Master of Business Administration (MBA) degree with a specialization in Marketing from Liberty University as well.

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Timeline

  • B

    Analytics & Decision Support Manager – Marketing & Communications

    February, 2017 - present

  • Business Data Analyst – Communications Team Lead

    March, 2016

  • Business Data Analyst

    October, 2014

  • Marketing Graphic Designer

    October, 2012

  • Event Production & Media Systems Technician

    January, 2008