Carlos Llorente

Carlos Llorente is an experienced educational leader and marketing expert, currently serving as the Director General at Colegio Liceo Sorolla since September 2010, where the focus is on providing quality, modern, and personalized education. With a strong background in educational marketing and innovation, Carlos founded ISTAKedu, a consultancy that advanced marketing strategies for private schools in Spain and Latin America from September 2013 to January 2020. Additionally, Carlos has held roles such as Marketing Consultant at Santillana, where initiatives to improve branding and student enrollment in Colombian private schools were implemented. Carlos has also gained experience as an Assistant Manager at Casa de Madrid in Florida. Educational qualifications include a Bachelor of Business Administration from Seattle University and an MBA from Universidad Pontificia Comillas.