Amie Caswell

Amie Caswell has a diverse work experience in various roles and industries. Amie started their career in 2011 at New Look Retailers, where they worked as an E-commerce Catalogue Administrator and later as a Senior E-Commerce Assistant. In these roles, they contributed to the management and organization of the company's online catalog and assisted with various e-commerce tasks.

In 2014, Amie joined New Look as a Content Editor, where they strategically managed and briefed creative content for the company's websites, focusing on engaging customers and driving sales. Amie also played a role as a photographer, planning and producing still life photography for the website and email newsletters.

During the same period, Amie worked as a Fashion Photographer for WJ (Who's Jack) London, where they provided freelance photography for the online lifestyle magazine, covering events such as London Fashion Week and London Fashion Week Men's. This experience helped their develop their photography skills, style, and network with industry professionals.

From 2017 to 2021, Amie worked at TONI&GUY as a Content Manager, responsible for managing B2C and B2B content globally, including content creation, social media marketing strategy, and community management. Their key focuses included managing social media channels and establishing a strong content strategy.

In 2021, Amie joined Lick as the Head of Social Media & Creators, leading social media initiatives and working with creators. Prior to this role, they worked as a Social Media Manager at Lick, showcasing their expertise in social media management.

Throughout their career, Amie also pursued freelance photography under their own brand, AmieCharlot, specializing in various photography projects.

Overall, Amie Caswell has a strong background in content management, social media, and photography, with valuable experience in retail, fashion, and lifestyle sectors.

Amie Caswell pursued their education at various institutions over the years. In 2010 to 2011, they attended Solent University and obtained a CIM Professional Certificate in Marketing, focusing on the field of Marketing. Later, in 2014, they enrolled in the AOFM Academy of Freelance Makeup and successfully completed a Professional Makeup and Hair Styling Certificate, specializing in Make-Up Artistry. Lastly, from 2016 to 2018, they attended Weymouth College, where they acquired three A-Levels in Psychology, Sociology, and Media Studies, in order to expand their knowledge and expertise in these fields.