Hector Manuel Garcia

Hector Manuel Garcia has extensive experience in marketing and sales within the beverage industry. Currently serving as Jefe de Trade&Shopper Marketing Regional at Licores De Guatemala since March 2022, Hector is responsible for developing regional strategies and positioning corporate and brand value in the market. Prior to this role, Hector worked as a Sales Development Advisor at ALCSA, focusing on client guidance and market research. Hector's earlier experience at cbc included various sales management positions, where responsibilities included leading sales teams, meeting performance goals, and ensuring effective market execution. Hector holds a Bachelor's degree in Marketing from Universidad Galileo and is currently pursuing a Master's degree in Marketing in Commercial Management at the American School of Management.