Luis Ibanez Guillen is a seasoned executive with extensive experience in the beverage industry, currently serving as CEO and Corporate Marketing Director at Industrias Licoreras de Guatemala since June 2017. Luis has a strong background in marketing leadership, having held vice president positions at SAB Miller across multiple countries, including Argentina, Panama, Ecuador, and Peru, where significant revenue and market share achievements were realized. Luis started their career in various managerial roles, demonstrating expertise in business intelligence and brand management. Educational qualifications include a DEA in Economy & Administration from Universidad de Sevilla, an MBA from Universidad ESAN, an Industrial Engineering degree from Universidad Nacional de San Agustín, and a Public Registered Accountant degree from Universidad Catolica Santa Maria.
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