Vilma Michelle Muñoz

Vilma Michelle Muñoz is an accomplished professional with extensive experience in business growth and marketing strategy across various industries. Currently serving as the Business Growth Director at Licores De Guatemala since April 2025, Muñoz previously held significant roles at Whirlpool Corporation, where responsibilities included D2C Commercial Strategy and RGM Management for Latin America. At Colgate-Palmolive, Muñoz advanced the Personal Care Category as Brand Manager for Lady Speed Stick in Central America. With a strong background in trade marketing consulting for firms such as PriceSmart and Banco Pichincha, along with foundational commercial roles at Maersk Line and Francorp, Muñoz has developed a robust skill set in market analysis, pricing strategies, and business development. Academic credentials include an MBA from INCAE Business School and a Master in Management Commercial Strategy from Università Bocconi.