Licores De Guatemala
Vilma Michelle Muñoz is an accomplished professional with extensive experience in business growth and marketing strategy across various industries. Currently serving as the Business Growth Director at Licores De Guatemala since April 2025, Muñoz previously held significant roles at Whirlpool Corporation, where responsibilities included D2C Commercial Strategy and RGM Management for Latin America. At Colgate-Palmolive, Muñoz advanced the Personal Care Category as Brand Manager for Lady Speed Stick in Central America. With a strong background in trade marketing consulting for firms such as PriceSmart and Banco Pichincha, along with foundational commercial roles at Maersk Line and Francorp, Muñoz has developed a robust skill set in market analysis, pricing strategies, and business development. Academic credentials include an MBA from INCAE Business School and a Master in Management Commercial Strategy from Università Bocconi.
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Licores De Guatemala
Somos una organización líder, dedicada a la producción y distribución de los más finos rones añejos y otras bebidas espirituosas de alta calidad en mercados nacionales e internacionales. Contamos con equipo humano altamente calificado, capaz de innovar y comprometido con los valores y objetivos organizacionales. Nuestra calidad está avalada por las certificaciones en los sistemas de calidad ISO 9001:2000; ISO 14000; HACCP/ISO 22000 y otras certificaciones a lo largo de nuestras cadena productiva integrada.