María Luciana Troncoso

María Luciana Troncoso is a seasoned marketing professional with extensive experience spanning various industries. Currently serving in a marketing role at Lidherma since 2022, María Luciana is responsible for designing and executing marketing plans across B2B and B2C channels and leading project innovations and launches. Prior to this role, María Luciana worked as a Brand Manager at Marfrig Global Foods, overseeing the hamburger and breaded product categories for multiple brands. With a background in marketing and communications management at Worldpanel by Kantar, and lengthy tenure at LOMA NEGRA, where María Luciana held leadership positions in trade marketing and digital marketing, expertise in strategic planning, event execution, competitive analysis, and brand positioning has been cultivated. Earlier career experience includes account and commercial analysis roles at Banco Macro and Banco Supervielle. Educational qualifications include a degree in Marketing from UADE, a diploma in Social Media Tools from Universidad Tecnológica Nacional BA, and a development program in Family Business Management from IAE Business School.