Elke de Vuyst

Elke De Vuyst is an accomplished marketing professional currently serving as the Head of Marketing at Lidl België & Luxemburg since June 2023. Prior to this role, Elke spent nearly six years at Fnac Vanden Borre, where responsibilities included leading marketing and communication strategies for both brands, managing diverse teams, and overseeing digital marketing initiatives. Previous roles include Marketing & CRM Coordinator at Vanden Borre, where Elke developed marketing and communication strategies, and Marketing Communication Team Leader at Buy Way Personal Finance, focusing on expanding market share and optimizing B2C campaigns. Elke's early career included positions in account management and project management with a solid foundation in marketing gained through internships. Educational achievements include master's degrees in Meertalige Professionele Communicatie and Communicatiewetenschappen from the University of Antwerp and Ghent University, respectively.