Lido Labs
Kenneth Parkerson has a diverse work experience history. Kenneth co-founded Lido Labs in 2013 and currently serves as the COO, overseeing various departments and providing leadership and support. Prior to that, they worked as the VP of Business Development at Identifyle from 2011 to 2012, where they developed profitable relationships and managed successful lead transfer campaigns. Kenneth also worked as a Production Manager at Lexxiom Inc. from 2008 to 2010, focusing on maximizing conversion ratios while maintaining quality and integrity. Earlier in their career, they served as a Branch Manager at Countrywide Home Loans from 2003 to 2007.
Kenneth Parkerson attended California State University-San Bernardino from 1996 to 2000, where they studied Business.
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Lido Labs
Lido Labs is a boutique digital marketing advertiser, specializing in lead generation and e-commerce. In our lab, we implement tactical messaging, calculated search engine technology, and creative imagery to tell a story, connecting our brands with captivated audiences. Lido Labs owns and operates various brands in the real estate, career, concealed carry, and support pet industries. Service is what sets Lido Labs apart from the rest of the pack. In the digital era, little to no human interaction or personal touch is required to get what you’re looking for, but is that service? At Lido, our customers know us, they know our brands, they trust us to guide them in the right direction to obtain what they desire. Our typical clients are either call centers looking to engage with a specific opt-in audience, or display advertisers and e-commerce companies with an objective to build their brand and online web presence. We offer advertising in several formats such as: Banner/Display Social Lead Forms Email Search Engine Marketing Native Advertising Single Opt-In Data Campaigns Double Opt-In Branded Data Campaigns Due to the fact that we own and manage all of our own web properties, we can build a specialized experience with custom filters for every advertiser and data partner we work with. We offer: Cost Per Lead Campaigns Cost Per Impression Campaigns Cost Per Click Campaigns Cost Per Call Campaigns Social Lead Form Campaigns Search Engine Marketing Campaigns Email Marketing Campaigns SMS Marketing Campaigns Display Marketing Campaigns Audience Segmented Campaigns Since its birth, Lido’s full-service digital strategy has delivered palpable results with a lasting impact.