Laboratoire Native Italia
Irene De Renzio is an accomplished marketing professional with extensive experience in brand management within the beauty and cosmetics sector. Currently serving as a Senior Marketing Brand Manager at Laboratoire Native Italia S.p.A. since October 2016, Irene has successfully defined and executed marketing strategies for brands including Lierac, Jowaé, Phyto, and Roger&Gallet. Irene’s expertise encompasses launching and monitoring product innovations, developing comprehensive media and communication campaigns, and analyzing market trends to inform strategic decisions. Previous roles also include marketing positions at The Estée Lauder Companies Inc. and The Kraft Heinz Company, complemented by a solid educational background, including a Master's degree in Marketing Management from Università Bocconi.
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Laboratoire Native Italia
Laboratoire Native was born to create a international cosmetic division that bring together Lierac, Phyto, Roger & Gallet and Jowaé, brands with a complete and complementary offer.