Thomas Hoeven

Thomas Hoeven currently serves as General Manager for Distributor Business EMEA and BLX Direct at Life Fitness, overseeing B2B and B2C sales strategies and managing a team of 11 full-time employees since January 2012. Previous roles at Life Fitness include Country Manager and Sales Director for Benelux, and Sales Manager for Distributor Business EMEA, where Thomas managed a growing multi-million USD distributor network. Before joining Life Fitness, Thomas served as Sales Manager for Distributors Europe and Sales Manager for the Medical division at Crocs Europe BV, achieving significant revenue growth. Earlier experience includes working as an Orthopedic Advisor and R&D Specialist at Livit Orthopedie. Thomas Hoeven holds a post HBO degree in Business Administration from Rotterdam University of Applied Sciences and an Engineer degree in Human Kinetic Technology from De Haagse Hogeschool.