Marketing and Branding

The Marketing and Branding team at Life Scan is responsible for developing and executing strategic marketing initiatives to enhance the OneTouch brand's visibility and reach within the diabetes care market. This team collaborates on campaigns that educate consumers about blood glucose monitoring and promote product benefits, while also leveraging digital platforms and retail opportunities to drive engagement and sales across the EMEA region. Their goal is to empower individuals with diabetes by fostering a strong, supportive brand presence that reflects Life Scan's mission of creating a world without limits.