Katie Hepler

Katie Hepler serves as Vice President of Brand Strategy and Integration at Life Time Inc., leading integrated marketing strategies across a network of over 175 wellness destinations. With a career progression from Director to Vice President since December 2021, Katie oversees a marketing team of seven, focusing on brand positioning, digital presence, and community engagement. Previously, Katie held several prominent roles, including Senior Marketing Director at Dairy Farmers of Wisconsin, where strategic initiatives significantly improved brand perception and reduced negative feedback. Additional experience includes positions at MWW, Carrot, and Ogilvy Public Relations, along with a successful background in talent representation. Katie holds an M.B.A. from NYU Stern School of Business and a BA in Journalism and French from the University of Wisconsin-Madison, and is fluent in both French and Spanish.