Mel Yu

Mel Yu is an accomplished leader with extensive experience in event management, creative branding, and mental health advocacy. Currently serving as Managing Director at Run It Up Media, Mel co-leads a branding agency focused on delivering innovative strategies for a diverse clientele. In addition, Mel is the Head of Production for TEDx Melbourne, directing high-profile events in alignment with brand standards. As the Founder and Director of Ego Expo Australia, Mel champions street culture through immersive experiences. Mel's commitment to mental health is evident through roles as a Mental Health Advocate for Lifeline Australia and Director for Across the Bay Events, which emphasizes awareness and fundraising for mental health initiatives. With a strong educational background in psychology and mental health counseling, Mel continues to drive transformative results across various sectors.