Valeria Yglesias

Valeria Yglesias has a diverse work experience spanning over two decades. Valeria began their career at Kellogg Company as a Category Development Manager. Valeria then joined Shell, where they held various roles including Global Category Manager for Tobacco and Convenience Retailing Standards & Merchandising for Latin America. In these positions, they were responsible for strategic guidance, coordination, and development of marketing and category management initiatives. Valeria also worked at TACA as a Loyalty Sales Manager for Central America, where they managed relationships with commercial partners and successfully negotiated regional agreements. Their most recent role was at LifeMiles, where they served as the Chief Commercial Officer. In this position, they led a team of 46 members and generated significant revenues through sales and partnerships with various commercial entities. Throughout their career, Valeria has demonstrated expertise in developing and implementing commercial strategies and strengthening loyalty programs.

Valeria Yglesias has a strong educational background in business and marketing. Valeria obtained a Bachelor of Science (BS) degree in Business/Marketing from Universidad de Costa Rica UCR in 1999. Valeria further enhanced their skills by completing a Master of Business Administration (MBA) degree in Business Administration and Management from INCAE Business School in 2001. In 2019, they attended Kellogg Executive Education for a short-term program specializing in Digital Marketing Strategy. Valeria also holds a certification in Women's Leadership from Harvard Division of Continuing Education, which they obtained in 2023.