Maria Lira is an experienced marketing professional with a robust background in managing marketing strategies across various sectors. Currently serving as Sr Marketing Manager Latam at Liferay since September 2018, Maria has previously held key positions such as Marketing Manager Latam at Autônoma and Trade Marketing Manager at Telefônica Brasil, where responsibilities included managing substantial marketing budgets and leading teams. Maria's experience also encompasses roles at TIM Brasil, Grupo Bonaparte de Franquias, and Rede Globo Nordeste, contributing to a diverse skill set in digital marketing, trade marketing, and campaign execution. Maria holds multiple advanced degrees, including a postgraduate degree in Business Management from Fundação Dom Cabral and an MBA in Marketing from FGV - Fundação Getulio Vargas.