Ada Pally

Vp, Global Marketing

Ada Pally currently serves as the Vice President of Global Marketing at Lifesight since September 2025 and operates as a Fractional CMO since 2017, focusing on B2B and SaaS performance marketing strategies, agency development, and comprehensive client service. Previous roles include Vice President of Marketing & Partnerships at Northbeam (May 2024 - July 2025), Vice President of Marketing at Dealpath (November 2022 - May 2024), and Chief Marketing Officer at BookClub (March 2020 - October 2021). Notably, Ada held the position of Vice President of Client Services at 3Q/DEPT from November 2011 to February 2017, where significant growth in advertising spend was achieved. Ada's extensive experience includes leading digital marketing initiatives for high-profile clients like SurveyMonkey, ZenDesk, and GoPro, alongside expertise in various marketing channels and managing large teams across multiple locations. Ada holds a Bachelor of Business Administration in Marketing & Communications from The University of Winnipeg.

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