John Berends

John Berends is a seasoned creative professional with extensive experience in brand strategy and art direction. They began their career as an Art Director at Chuck Ruhr and Colle McVoy before advancing to Senior Art Director and ultimately Creative Director roles at Sandcastle and Periscope, where they worked on high-profile brands like Arctic Cat and Red Robin. Since 2019, John has served as the VP of Brand Strategy at Lifespark, applying their expertise in the industry. They hold a degree from the College of Associated Arts, where they studied from 1989 to 1993.