Jennifer Shiflett

Jennifer Shiflett is an accomplished professional with extensive experience in product management and marketing. Currently serving as the Director of Product at LifeStraw, Jennifer oversees the timely delivery of new products across various pipelines, driving strategic growth to meet sales objectives. Prior roles include Project Manager at Authority Brands, where strategic initiatives and budgets were expertly managed, and Senior US Product Manager at Delsey USA, focusing on multi-channel product portfolio development and global marketing collaboration. Jennifer began her career coordinating marketing projects at The Greene Turtle Franchising Corporation, where significant achievements included launching a successful loyalty program. With a Bachelor's degree in Business Administration and Management with a focus on Marketing from the University of Maryland Global Campus, Jennifer combines strong analytical skills with a passion for product innovation.