Prathyusha Kokku

Prathyusha Kokku is an experienced marketing professional with a strong background in customer experience and brand strategy. Currently serving as PM Customer Experience at Lifestyle International Pvt Ltd since March 2023, Prathyusha utilizes tools such as Excel, Power Query, and Google Analytics4 to analyze search queries and improve site-search data. Previously, Prathyusha led brand and product marketing at Udhyam Learning Foundation, focusing on EdTech products for youth, and significantly enhanced brand visibility. Roles at Arvind Lifestyle Brands Limited involved launching Gap’s e-commerce on Amazon and achieving substantial sales growth through innovative marketing campaigns, while earlier positions at Alshaya Group and Alghanim Industries centered on integrated marketing strategies and brand management. Prathyusha holds an MSc in Marketing from Alliance Manchester Business School and a B.Com in Marketing from Christ University, Bangalore.